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People are talking about your business without you. The question becomes, how do you as the business owner become part of that conversation? Social Media has quickly replaced word of mouth advertising with referral-based marketing. According to a July 2009 Nielson Global Online Consumer Survey, “90% of consumers trust peer recommendations.” Referral-based marketing now plays a critical role in retaining and acquiring new customers. Most businesses would agree that the most loyal, ideal type of customer is one that has been referred to you from an existing customer. When was the last time you checked to see what was written about your business online? Don’t think customers check online reviews before they call you? Think again.
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